Design and development of digital projects
The complete product or the decision that unlocks it.
Four ways to turn uncertainty into a clearer product, useful, fast and ready to evolve.
Sprint de definición de MVP.
For new ideas, productos bloqueados o equipos que necesitan convertir muchas posibilidades en una decisión concreta.
Durante un sprint intensivo ordenamos el problema, the initial user, la propuesta de valor y la hipótesis con más riesgo. El resultado no es un documento decorativo: es un alcance de MVP que se puede explicar, estimar, construir y poner a prueba.
- Diagnóstico y definición del problema
- Propuesta de valor y usuario prioritario
- Mapa funcional y recorrido principal
- Alcance priorizado: now, after and out
- Plan de validación y señales de éxito
- Hoja de ruta técnica y próximos pasos
Indicative duration: two weeks. Presupuesto cerrado después de una conversación inicial.

A first real version, not a model that ends up in a drawer.
I design and build advanced websites, Niche SaaS, memberships, private areas and digital tools.
The strategy, experience and development are resolved under the same vision. WordPress can act as a fast and solid product foundation, complemented with WooCommerce, Own APIs and plugins when logic demands it.
May include
- UX, responsive interface and visual system
- WordPress, Advanced Elementor and WooCommerce
- Subscriptions, roles, dashboards and integrations
- Development of custom functions and plugins

When the product exists, but its value does not come clearly.
I listen and reconstruct slow experiences, confusing or difficult to convert and maintain.
I analyze architecture, messages, tours, responsive, accessibility, performance and technical SEO. We prioritize changes by impact to improve the product without turning the redesign into an infinite project.
May include
- UX audit and information architecture
- Visual redesign and component system
- Core Web Vitals and Performance Budget
- Conversion, accessibility and technical SEO

Artificial intelligence applied to a task that matters.
I integrate AI capabilities and automations with context, control and a clear function within the product.
Can be a specialized assistant, an editorial tool, classification, Guided generation or cross-platform flow. First we define the work and the quality criteria; Then we choose the model and the level of autonomy.
May include
- Use cases and feasibility evaluation
- Assistants with contextual knowledge
- Editorial and operational automation
- Integrations, monitoring and metrics
